# The Heartbeat > Call QA-as-a-Service for Indian contact centres. Analysts + AI audit every agent call in Hindi, English, and Hinglish, and deliver a weekly compliance report — so quality and compliance stop depending on the 2% of calls a human manager can sample. ## What It Is The Heartbeat is a managed call quality-assurance service for Indian contact centres and businesses that run phone support or tele-sales. Instead of a QA lead manually listening to a tiny sample of calls, The Heartbeat combines AI transcription and analysis with human analysts to audit 100% of calls across Hindi, English, and Hinglish, then reports what's working, what's breaking compliance, and where agents need coaching. The Heartbeat was built and is operated by IOanyT Innovations (ioanyt.com), and is listed on AWS Marketplace. ## What It Does - **Full-coverage QA** — every call scored, not a 2% manual sample. - **Hindi / English / Hinglish** — language-aware transcription and analysis tuned for how Indian contact centres actually talk (code-switching mid-sentence). - **Compliance monitoring** — flags regulatory and script-adherence breaches (RBI recording norms, mandatory disclosures, DRA/collections conduct) before they become a liability. - **Agent coaching signals** — sentiment, talk-ratio, objection handling, and call-quality trends per agent and team. - **Weekly compliance report** — a plain-language summary of risk, quality, and coaching priorities delivered to managers. ## Who It's For - Contact centres and BPOs running inbound support or outbound tele-sales in India - Collections / recovery teams with strict conduct and recording-compliance requirements - Lending, insurance, and fintech teams where mis-selling and disclosure compliance carry regulatory risk - Any business running a phone team that can only manually review a fraction of its calls ## Newsletter **The Compliance Floor** — a weekly LinkedIn newsletter on call-recording compliance, QA, and contact-centre regulation in India (RBI recording norms, the DRA code, language-audit obligations). Published by The Heartbeat. - Read on LinkedIn: https://www.linkedin.com/company/theheartbeat-ai/ ## Follow - LinkedIn: https://www.linkedin.com/company/theheartbeat-ai/ - Instagram: https://www.instagram.com/theheartbeat.ai/ - Facebook: https://www.facebook.com/61591035741376/ - YouTube: https://www.youtube.com/@TheHeartbeat-ai ## Pages - Home: https://www.theheartbeat.ai/ - Product: https://www.theheartbeat.ai/product/ - Integrations: https://www.theheartbeat.ai/integration/ - Company: https://www.theheartbeat.ai/company/ - Blog: https://www.theheartbeat.ai/blog/ - FAQ: https://www.theheartbeat.ai/faq/ - Contact: https://www.theheartbeat.ai/contact/ - Documentation: https://docs.theheartbeat.ai/ ## Built By IOanyT Innovations (https://ioanyt.com) — an AWS Advanced Tier services partner and AI-augmented software company. The Heartbeat is IOanyT's own AI/ML SaaS product, proving end-to-end product capability.